Resume

Freelance 2011 – Present

Freelancing with agencies, clients and other freelancers. Doing strategy, advertising concepts, writing and sometimes just that fun little idea.

Latest projects include: Winner Best Film category in Gold Egg Awards 2022 for Finnish IoT company Wirepas. New (really fun) concept for Norrenergi energy company. Rebranding, advertising and new design for the second largest poltical party, for the Swedish election and EU election. New brand platform and advertising for the Swedish bank Forex. Creating new concepts for ICA, the no1 grocery chain in Sweden and launching the new insurance company ICA Insurance. Building the Thailand brand with (TAT) Thailand Tourism. And much more.

Peacock Change Agency / Founder & Creative Director   2006 – 2011

An agency specializing not only in creative advertising and brand growth, but also in business development and innovation. For example new inventive ways to collect money for the Red Cross, which significantly increased the funds raised. And new products and brand extensions for the biggest Swedish beer and the Spendrups brewery. On top of that the agency also created award-winning advertising for our other clients.

King Advertising / Founder & Creative Director 2000 – 2006

At King the focus was edgy advertising concepts for large Swedish and international clients. The teams created some of the most award winning and well known Swedish advertising concept ever; the legendary ‘soap opera’ concept for ICA, the largest food retailer in Sweden. It debuted on TV in Christmas year 2001, and every year around 30 TVCs was made. And it’s still running. Other big clients was HM, WV, Canon and Carlsberg.

Ogilvy, TBWA & Hollingworth-Mehrotra / Copywriter   - 2000

After communication school the creative career started as a copywriter at the international network agencies Ogilvy and TBWA. Early work was with clients including; Ford, Maxwell House coffee, Nissan, Tuborg. Soon progressed to partner at the Swedish agency start-up Hollingworth/Mehrotra - that was heavily awarded as a top creative agency.                                                                                    

Example of clients

Beverages: Absolut, Wyborowa, Irish Distillers, Norrlands Guld, Carlsberg, Tuborg, Falcon, Loka

Food: ICA, SCAN, Frödinge, Risifrutti, Cloetta, Seven-Eleven

Automotive: Scania, Nissan, VW, Citroen, Peugeot, Lada

Finance: Forex, Intrum, Handelsbanken, Skandia, Dial, KPA, OMX

Media: Aftonbladet, Swedish Radio, Sportkanalen, Impact, City, Boxer

Fashion: HM, WESC, Wrangler

Telecom: Telia, Tele 2, France Telecom

Travel: Thailand Tourism, Ving, Viking Line, SJ

Other: IKEA, Pinterest, Canon, Nivea, Swedish Hockey League, MediaMarkt, Red Cross, Svenska Spel, Norrenergi

Education

Berghs School of Communication

Law School – Uppsala University