HM
HM
HM's denim brand Rocky had some problems with the perception. It was jeans that mothers bought for their kids, because they were durable and affordable. We wanted them to be wanted because they looked good and were cool.
HM's denim brand Rocky had some problems with the perception. It was jeans that mothers bought for their kids, because they were durable and affordable. We wanted them to be wanted because they looked good and were cool.